NEW NUMBER 1 (available) BB bull in UK – ‘Average daily carcase gain’ (AHDB carcase traits project based on 58320 data sets).

Supply chain KING with premiums available.

PROVEN easy calving bull with fastest growth rates in the BB breed.

Other bull studs using Emperor to sire sons for their own breeding programmes.

The financial winner across the industry, with benefits for farmer, grower, processor and retailer.